Subfonds of Multichannel Brand Production and Sponsorship Registry (2003)
The subfonds accumulates multilingual newsletter layouts, strategic-sponsorship tie-in books, photographic contact sheets from product-launch events, community-investment quarterly reports, ambassadorial tour schedules, and audiovisual news-release masters produced by the brand and external-relations division from 2003 to 2024.
English, Croatian
Keywords: The subfonds captures the bank's visual and narrative presence in public life. Materials were curated by the Brand Production Desk and the Sponsorship Management Unit and moved to the archive after campaigns ended or licenses expired; 49 linear meters; transparencies, DVCPRO tapes, cardboard packaging proofs, and rights-clearance logbooks