Subfonds of Multichannel Brand Production and Sponsorship Registry

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Subfonds
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  • Level of description: Subfonds
  • Date(s): 2003-2024
  • Extent and medium: 49 linear meters; transparencies, DVCPRO tapes, cardboard packaging proofs, and rights-clearance logbooks
  • Name of creator(s): Croatian Bank Corporation
  • Administrative / Biographical History: Croatian Bank Corporation was established in Zagreb, Croatia in 1991 following the independence of Croatia. The bank operated as a commercial financial institution offering retail and corporate banking services, investment management, and insurance products in Zagreb, Rijeka, Osijek, Split, and Zadar. It merged with a regional financial group in 2023.
  • Archival History: The subfonds captures the bank's visual and narrative presence in public life. Materials were curated by the Brand Production Desk and the Sponsorship Management Unit and moved to the archive after campaigns ended or licenses expired.
  • Scope and content: The subfonds accumulates multilingual newsletter layouts, strategic-sponsorship tie-in books, photographic contact sheets from product-launch events, community-investment quarterly reports, ambassadorial tour schedules, and audiovisual news-release masters produced by the brand and external-relations division from 2003 to 2024.
  • Conditions governing access: Open for research. Talent likeness, musical performance, and third-party stock-image copyright remains with creators; release requires signed permission.
  • Language/scripts of material: English, Croatian
  • Reference code(s): CBA/F005/SF001
  • Title: Subfonds of Multichannel Brand Production and Sponsorship Registry
  • Date(s): 2003-2024
  • Level of description: Subfonds
  • Extent and medium: 49 linear meters; transparencies, DVCPRO tapes, cardboard packaging proofs, and rights-clearance logbooks
  • Name of creator(s): Croatian Bank Corporation
  • Administrative / Biographical History: Croatian Bank Corporation was established in Zagreb, Croatia in 1991 following the independence of Croatia. The bank operated as a commercial financial institution offering retail and corporate banking services, investment management, and insurance products in Zagreb, Rijeka, Osijek, Split, and Zadar. It merged with a regional financial group in 2023.
  • Archival History: The subfonds captures the bank's visual and narrative presence in public life. Materials were curated by the Brand Production Desk and the Sponsorship Management Unit and moved to the archive after campaigns ended or licenses expired.
  • Scope and content: The subfonds accumulates multilingual newsletter layouts, strategic-sponsorship tie-in books, photographic contact sheets from product-launch events, community-investment quarterly reports, ambassadorial tour schedules, and audiovisual news-release masters produced by the brand and external-relations division from 2003 to 2024.
  • Conditions governing access: Open for research. Talent likeness, musical performance, and third-party stock-image copyright remains with creators; release requires signed permission.
  • Language/scripts of material: English, Croatian